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| Criterion | ![]() Growth Funnel Analysis | ![]() Systems Thinking Iceberg Model |
|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Iceberg Model separates visible events from patterns, structures, and mental models. This turns a single observation into a deeper understanding of why a problem keeps recurring. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 h | 30-60 min |
Participantsdifferent | 1-5 | 2-10 |
Formatdifferent | Async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Iceberg Worksheet, Pattern Notes, Intervention Ideas |
Tagsno overlap | AnalyticsConversionGrowth | Systems thinkingRoot causePatterns |
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