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| Criterion |  Growth Funnel Analysis |  Product Strategy ICE Scoring |  Growth Flywheel |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When ideas need sorting quickly, it condenses impact, confidence, and effort into one compact score. It connects customer value, product logic, and decision priorities. The result is captured as an ICE table and top-ideas list. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 30-60 min | 60-120 min |
Participantsdifferent | 1-5 | 2-8 | 3-8 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | ICE Table, Top Idea List | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tags1 shared | AnalyticsConversionGrowth | PrioritizationScoringGrowthDecision | GrowthRetentionConversion |
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