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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 hMultiple workshops over several weeks60-120 min
Participantsdifferent
1-52-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesHooked loop, Trigger map, Reward design, Ethics checkConflict Cloud, Assumption List, Breakthrough Ideas, Next Experiments
Tagsno overlap
AnalyticsConversionGrowth
GrowthBehaviorRetention
Theory of ConstraintsAssumptionsSystems thinking
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Future Reality Tree.
Systems Thinking
Future Reality Tree
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric