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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Paper illustration of a Concept Map with concepts and labelled links
Knowledge Modeling
Concept Mapping
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.Concept Mapping arranges terms and relationships in a network that makes subject-matter connections tangible. It fits when a topic needs to be understood structurally rather than linearly.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 hMultiple workshops over several weeks1-2 h
Participantsdifferent
1-52-81-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesHooked loop, Trigger map, Reward design, Ethics checkConcept Map, Relationship Labels, Knowledge Gaps
Tagsno overlap
AnalyticsConversionGrowth
GrowthBehaviorRetention
KnowledgeConceptsMappingSensemaking
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Knowledge Mapping.
Knowledge Modeling
Knowledge Mapping
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric