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| Criterion |  Growth Funnel Analysis |  Operations Gemba Walk |
|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When there is uncertainty about the real course of a process, the method brings observation to the place where work happens. It combines perception, follow-up questions, and process knowledge so decisions rest on actual workflows instead of assumptions. |
Complexitydifferent | Medium | Low |
Timedifferent | 1-3 h | 30-120 min |
Participantsdifferent | 1-5 | 2-6 |
Formatdifferent | Async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Observation Notes, Improvement Ideas |
Tagsno overlap | AnalyticsConversionGrowth | LeanObservationProcessOperations |
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