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| Criterion |  Growth Funnel Analysis |  Business Strategy GAP Analysis |  Product Discovery Assumption Mapping |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | GAP Analysis compares the current state with a target picture and makes the distance manageable. It becomes useful when, ahead of new initiatives, it must become clear which capabilities, processes, or resources are missing. | When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-3 h | 45-60 min |
Participantsdifferent | 1-5 | 2-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Gap Matrix, Action Plan, Risk Notes | Assumption map, Test backlog, Risk ranking |
Tagsno overlap | AnalyticsConversionGrowth | StrategyAnalysisPlanning | AssumptionsRiskExperimentsValidation |
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