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| Criterion |  Growth Funnel Analysis |  Growth Flywheel |  Innovation Design Thinking |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | For complex user problems with an uncertain cause, the method connects observation, interpretation, and experiment into a learning cycle. It keeps the focus on real needs and avoids premature solution language. This produces robust decisions for product and service. |
Complexitydifferent | Medium | Medium | High |
Timedifferent | 1-3 h | 60-120 min | 1 Tag bis mehrere Wochen |
Participantsdifferent | 1-5 | 3-8 | 4-10 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Problem Statement, Prototype, Test Learnings |
Tagsno overlap | AnalyticsConversionGrowth | GrowthRetentionConversion | InnovationPrototypeResearch |
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