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| Criterion | ![]() Growth Funnel Analysis | ![]() Growth Flywheel | ![]() Operations 5 Whys |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 60-120 min | 15-30 min |
Participantsdifferent | 1-5 | 3-8 | 2-6 |
Formatdifferent | Async | Workshop | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Root cause notes, Countermeasures |
Tagsno overlap | AnalyticsConversionGrowth | GrowthRetentionConversion | Root causeIncidentLeanProblem solving |
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