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| Criterion |  Growth Funnel Analysis |  Product Strategy DIBB |  Facilitation Alignment Mapping |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report. | When several people work toward one goal but hold different mental maps, Alignment Mapping makes the discrepancies visible. It arranges goals, assumptions, and priorities so shared direction becomes verifiable. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 1-2 h | 1-2 h |
Participantsdifferent | 1-5 | 2-8 | 4-12 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | DIBB document, Belief list, Bet list, Learning report | Alignment Map, Open Issues, Decision Questions |
Tagsno overlap | AnalyticsConversionGrowth | StrategyDecisionAssumptionsHypothesis | AlignmentStakeholdersStrategyFacilitation |
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