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| Criterion |  Growth Funnel Analysis |  Decision Making Decision Matrix |  Decision Making Argument Mapping |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 45-90 min | 1-3 h |
Participantsdifferent | 1-5 | 2-8 | 1-8 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Decision Matrix, Scoring Rationale, Selected Option | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | AnalyticsConversionGrowth | DecisionCriteriaScoringTradeoffs | SensemakingDecisionRationale |
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