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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Decision Framing Workshop.
Decision Making
Decision Framing Workshop
Paper illustration of Hooked Model with its method-specific working model.
Growth
Hooked Model
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When a decision is poorly framed, even good answers deliver little value. A Decision Framing Workshop sharpens the problem, goal, and boundaries before the actual weighing begins.The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design.
Complexitysame
MediumMediumMedium
Timedifferent
1-3 h60-120 minMultiple workshops over several weeks
Participantsdifferent
1-54-102-8
Formatdifferent
AsyncWorkshopWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesDecision Frame, Decision Question, Criteria List, Evidence PlanHooked loop, Trigger map, Reward design, Ethics check
Tagsno overlap
AnalyticsConversionGrowth
Decision framingAlignmentCriteriaOptions
GrowthBehaviorRetention
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A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric
Paper illustration for Option Framing.
Decision Making
Option Framing