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| Criterion |  Growth Funnel Analysis |  Innovation Crazy 8s |  Growth Hooked Model |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | With only a few minutes available and a still-fuzzy solution search, the method forces a wide range of variants. It produces fast sketches before the first idea can settle in, making different directions directly comparable and open to further development. | The Hooked Model helps clarify engagement loops, user behavior, and experiments. It makes repeat behavior measurable and captures the result as a hooked loop, trigger map, and reward design. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 8-15 min | Multiple workshops over several weeks |
Participantsdifferent | 1-5 | 1-10 | 2-8 |
Formatdifferent | Async | Workshop | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Sketch Set, Idea Shortlist, Direction Options | Hooked loop, Trigger map, Reward design, Ethics check |
Tagsno overlap | AnalyticsConversionGrowth | BrainstormingSketchingSpeedDivergenceDesign sprint | GrowthBehaviorRetention |
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