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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis
Paper illustration for TOWS Matrix.
Business Strategy
TOWS Matrix
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When an initiative stalls, the limit often lies not in the idea but in hard or soft boundary conditions. Constraint Analysis separates these limits and shows which of them can actually be shaped.The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 h30-90 min1-2 h
Participantsdifferent
1-52-83-10
Formatdifferent
AsyncWorkshop + asyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesConstraint List, Hard/Soft Classification, Option Impact Notes, Decision BoundariesTOWS Matrix, Strategic Options, Priority Actions
Tagsno overlap
AnalyticsConversionGrowth
ConstraintsDecisionPlanningOptions
StrategyAnalysisOptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Gap Analysis method illustration showing its working structure
Business Strategy
GAP Analysis
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Decision Tree method illustration showing its working structure
Decision Making
Decision Tree