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| Criterion |  Growth Funnel Analysis |  Business Strategy Business Model Canvas |  Business Strategy Three Horizons |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Business Model Canvas condenses a business model to its key building blocks and assumptions. It makes variants quickly comparable and reveals gaps before validation or implementation begins. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitysame | Medium | Medium | Medium |
Timedifferent | 1-3 h | 1-2 h | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 1-5 | 2-8 | 3-12 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Business Model Canvas, Assumption List, Business Hypotheses | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | AnalyticsConversionGrowth | Business modelStrategyValueInnovation | StrategyInnovationPortfolioForesight |
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