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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.With limited resources, quality, speed, cost, and risk almost always compete with each other. Trade-off Analysis makes these tensions explicit and prevents decisions from producing hidden side effects.
Complexitydifferent
MediumLowMedium
Timedifferent
1-3 h45-90 min45-120 min
Participantsdifferent
1-52-82-8
Formatdifferent
AsyncWorkshop + asyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesAssumption List, Critical Assumptions, Learning PlanTrade-off Matrix, Criteria List, Decision Rationale, Accepted Downsides
Tagsno overlap
AnalyticsConversionGrowth
AssumptionsRiskDecisionDiscovery
TradeoffsDecisionCriteriaOptions
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration for Constraint Analysis.
Decision Making
Constraint Analysis