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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
A 5 Whys working surface connects an observable problem with evidenced causes, marked uncertainty and concrete countermeasures with ownership.
Operations
5 Whys
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description.
Complexitydifferent
MediumLowLow
Timedifferent
1-3 h45-90 min15-30 min
Participantsdifferent
1-52-82-6
Formatdifferent
AsyncWorkshop + asyncWorkshop
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesAssumption List, Critical Assumptions, Learning PlanRoot cause notes, Countermeasures
Tagsno overlap
AnalyticsConversionGrowth
AssumptionsRiskDecisionDiscovery
Root causeIncidentLeanProblem solving
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Kepner-Tregoe
Operations
Kepner-Tregoe
Paper illustration for Root Cause Analysis.
Operations
Root Cause Analysis
Paper illustration for 8D Problem Solving.
Operations
8D Problem Solving