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| Criterion |  Growth Funnel Analysis |  Decision Making Argument Mapping |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Medium | Low |
Timedifferent | 1-3 h | 1-3 h | 45-90 min |
Participantsdifferent | 1-5 | 1-8 | 2-8 |
Formatdifferent | Async | Workshop + async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Argument Map, Evidence Gaps, Decision Rationale | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | AnalyticsConversionGrowth | SensemakingDecisionRationale | GrowthStrategyMarketPortfolio |
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