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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.
Complexitysame
MediumMedium
Timesame
1-3 h1-3 h
Participantsdifferent
1-51-8
Formatdifferent
AsyncWorkshop + async
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesArgument Map, Evidence Gaps, Decision Rationale
Tagsno overlap
AnalyticsConversionGrowth
SensemakingDecisionRationale
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop
Paper illustration of an IBIS map with issues, positions and arguments
Knowledge Modeling
IBIS