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| Criterion |  Growth Funnel Analysis |  Business Strategy Ansoff Matrix |  Business Strategy Three Horizons |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. | Three Horizons helps clarify strategic options across different timeframes. It compares strengths, risks, market logic, and investment choices, and captures the result as a horizon map, portfolio view, and initiatives per horizon. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 45-90 min | Halbtags-Workshop, dann iterativ |
Participantsdifferent | 1-5 | 2-8 | 3-12 |
Formatdifferent | Async | Workshop + async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Ansoff Matrix, Growth Options, Risk Notes | Horizon map, Portfolio view, Initiatives per horizon, Resource plan |
Tagsno overlap | AnalyticsConversionGrowth | GrowthStrategyMarketPortfolio | StrategyInnovationPortfolioForesight |
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