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| Criterion |  Growth Funnel Analysis |  Architecture Architecture Decision Record |  Growth Flywheel |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 15-45 min | 60-120 min |
Participantsdifferent | 1-5 | 1-3 | 3-8 |
Formatdifferent | Async | Async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | ADR File, Decision Log, Rationale | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog |
Tagsno overlap | AnalyticsConversionGrowth | ArchitectureRationaleDocumentationGovernance | GrowthRetentionConversion |
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