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| Criterion |  Growth Funnel Analysis |  Architecture Architecture Decision Record |  Decision Making Argument Mapping |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | An ADR permanently records an architecture decision with context, trade-offs, and consequence. It creates continuity for later changes because the decision path stays traceable. | When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on. |
Complexitydifferent | Medium | Low | Medium |
Timedifferent | 1-3 h | 15-45 min | 1-3 h |
Participantsdifferent | 1-5 | 1-3 | 1-8 |
Formatdifferent | Async | Async | Workshop + async |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | ADR File, Decision Log, Rationale | Argument Map, Evidence Gaps, Decision Rationale |
Tagsno overlap | AnalyticsConversionGrowth | ArchitectureRationaleDocumentationGovernance | SensemakingDecisionRationale |
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