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Criterion
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Paper illustration for ABC Analysis
Operations
ABC Analysis
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.With many similar objects of differing economic significance, the method prioritizes effort by effect. It separates what needs regular steering from what rarely needs attention.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumLowLow
Timedifferent
1-3 h30-60 min1-5 Tage
Participantsdifferent
1-51-5Nutzertraffic
Formatsame
AsyncAsyncAsync
Outputdifferent
Funnel report, Drop-off analysis, Optimization hypothesesABC Classification, Focus Rules, Control ListInterest Metrics, Conversion Signal, Learning Note
Tagsno overlap
AnalyticsConversionGrowth
PrioritizationOperationsPortfolio
ValidationExperimentsDemandGrowth
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Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping