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| Criterion |  Growth Funnel Analysis |  Growth A/B Testing |  Architecture Software Architecture Canvas |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | The Software Architecture Canvas reduces a system to the most important architecture decisions, constraints, and interfaces. It is useful when teams need a resilient overall picture quickly. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-3 h | 1-4 Wochen | 1-2 h |
Participantsdifferent | 1-5 | 1-6 | 3-10 |
Formatdifferent | Async | Async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary | Architecture Canvas, Goals, Constraints, Quality Attributes |
Tagsno overlap | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation | CanvasArchitectureAlignmentWorkshop |
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