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| Criterion |  Growth Funnel Analysis |  Growth A/B Testing |  Operations 5 Whys |
|---|---|---|---|
Purposedifferent | When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | For a single, hard-to-explain deviation, the method exposes the causal chain behind the visible symptom. It keeps the cause open until a controllable condition emerges instead of a mere description. |
Complexitydifferent | Medium | High | Low |
Timedifferent | 1-3 h | 1-4 Wochen | 15-30 min |
Participantsdifferent | 1-5 | 1-6 | 2-6 |
Formatdifferent | Async | Async | Workshop |
Outputdifferent | Funnel report, Drop-off analysis, Optimization hypotheses | Experiment results, Decision log, Learning summary | Root cause notes, Countermeasures |
Tagsno overlap | AnalyticsConversionGrowth | ExperimentsGrowthAnalyticsValidation | Root causeIncidentLeanProblem solving |
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Methods with strong topical overlap with the current selection, not yet in the comparison.
