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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumLow
Timedifferent
60-120 min1-5 Tage
Participantsdifferent
3-8Nutzertraffic
Formatdifferent
WorkshopAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogInterest Metrics, Conversion Signal, Learning Note
Tags1 shared
GrowthRetentionConversion
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas