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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of Pretotyping with its method-specific working model.
Product Discovery
Pretotyping
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Pretotyping clarifies whether a customer problem and solution idea create enough real demand. It separates problem, assumption, solution, and evidence, and captures the result as a pretotyping sketch, test setup, and conversion data.
Complexitydifferent
MediumLow
Timedifferent
60-120 minStunden bis wenige Tage
Participantsdifferent
3-81-4
Formatdifferent
WorkshopWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogPretotyping sketch, Test setup, Conversion data, Go or no-go decision
Tagsno overlap
GrowthRetentionConversion
ValidationDemandMVP
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis