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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of a branching impact map with a Why goal at the root, actor circles, How behavior changes and What options.
Product Strategy
Impact Mapping
A hypothetical failure makes concrete risks, signals, and fitting mitigations visible.
Decision Making
Pre-Mortem
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When a goal needs to be connected to several possible paths, it shows chains of impact instead of feature lists. It connects business goal, behavior change, and measures.In early initiatives with many uncertainties, planning quickly turns too optimistic. A pre-mortem makes the expected failure visible in advance and sharpens the view of causes, gaps, and countermeasures.
Complexitydifferent
MediumMediumLow
Timedifferent
60-120 min45-90 min20–45 min
Participantsdifferent
3-83-8Small cross-functional group
Formatsame
WorkshopWorkshopWorkshop
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogImpact Map, Outcome Hypotheses, Delivery OptionsRisk list, Mitigation plan, Assumption log
Tagsno overlap
GrowthRetentionConversion
OutcomesStrategyBehaviorPlanning
RiskDecisionFailurePlanning
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test