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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Design sheets and interface cards connect to jointly written pseudocode with highlighted unresolved questions.
Architecture
ARID (Active Reviews for Intermediate Designs)
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.ARID examines how well developers can work with a technical design. It focuses on a part of the system that can still be revised, between the architecture overview and the detailed specification.
Complexitysame
MediumMediumMedium
Timedifferent
60-120 min1-3 h2–4 h review as a planning range; preparation and evaluation additional
Participantsdifferent
3-81-5Designers, developers as users, and facilitation
Formatdifferent
WorkshopAsyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogFunnel report, Drop-off analysis, Optimization hypothesesPrioritized development tasks, Jointly produced code or pseudocode, Observed difficulties and open design questions, Proposed design revisions
Tagsno overlap
GrowthRetentionConversion
AnalyticsConversionGrowth
ArchitectureEngineeringFeedbackValidationTasks
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Landing Page Test.
Product Discovery
Landing Page Test
A paper-based illustration representing North Star Metric with its core stages and visible working result.
Growth
North Star Metric