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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.DIBB helps clarify target groups, value, goals, and priorities by making the logic behind a decision explicit. It captures results as a DIBB document, belief list, bet list, and learning report.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitydifferent
MediumLowMedium
Timedifferent
60-120 min1-2 h1-3 h
Participantsdifferent
3-82-81-5
Formatdifferent
WorkshopWorkshop + asyncAsync
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogDIBB document, Belief list, Bet list, Learning reportFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
GrowthRetentionConversion
StrategyDecisionAssumptionsHypothesis
AnalyticsConversionGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method