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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Paper illustration of a two-by-two Ansoff Matrix with four growth directions
Business Strategy
Ansoff Matrix
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other.
Complexitydifferent
MediumLowLow
Timedifferent
60-120 min45-90 min45-90 min
Participantsdifferent
3-82-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogAssumption List, Critical Assumptions, Learning PlanAnsoff Matrix, Growth Options, Risk Notes
Tagsno overlap
GrowthRetentionConversion
AssumptionsRiskDecisionDiscovery
GrowthStrategyMarketPortfolio
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of Business Model Stress Test with its method-specific working model.
Business Strategy
Business Model Stress Test
Anonymous individual judgments pass through feedback loops to form a distribution.
Decision Making
Delphi Method