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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.Plans often contain assumptions that were never openly stated and remain dangerous precisely because of that. Assumption Surfacing makes these silent premises visible and prioritizes which of them carry the initiative or could sink it.
Complexitydifferent
MediumLow
Timedifferent
60-120 min45-90 min
Participantsdifferent
3-82-8
Formatdifferent
WorkshopWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogAssumption List, Critical Assumptions, Learning Plan
Tagsno overlap
GrowthRetentionConversion
AssumptionsRiskDecisionDiscovery
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis