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Criterion
Paper illustration for Flywheel.
Growth
Flywheel
Paper illustration for Argument Mapping
Decision Making
Argument Mapping
Paper illustration of a decision table with criteria rows, weighted ratings, and a narrowly leading alternative.
Decision Making
Decision Matrix
Purposedifferent
Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.When statements, evidence, and counterarguments get mixed up, a debate quickly loses its structure. Argument Mapping breaks a thesis down into its reasoning and makes visible what it really rests on.When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic.
Complexitysame
MediumMediumMedium
Timedifferent
60-120 min1-3 h45-90 min
Participantsdifferent
3-81-82-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Flywheel Map, Friction Points, Growth Levers, Experiment BacklogArgument Map, Evidence Gaps, Decision RationaleDecision Matrix, Scoring Rationale, Selected Option
Tagsno overlap
GrowthRetentionConversion
SensemakingDecisionRationale
DecisionCriteriaScoringTradeoffs
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Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of ICE Scoring with its method-specific working model.
Product Strategy
ICE Scoring
Paper illustration for Trade-off Analysis.
Decision Making
Trade-off Analysis
Paper illustration for Cynefin Workshop.
Decision Making
Cynefin Workshop
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis