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| Criterion |  Growth Flywheel |  Growth A/B Testing |  Decision Making Decision Matrix |
|---|---|---|---|
Purposedifferent | Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth. | When two variants compete, discussions quickly decide by taste rather than effect. A/B Testing checks behavior under controlled conditions and separates real improvement from chance or expectation effects. | When several options collide with several criteria, comparison quickly becomes subjective. A Decision Matrix makes the trade-off visible and brings weighting, criteria, and options into a shared logic. |
Complexitydifferent | Medium | High | Medium |
Timedifferent | 60-120 min | 1-4 Wochen | 45-90 min |
Participantsdifferent | 3-8 | 1-6 | 2-8 |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Flywheel Map, Friction Points, Growth Levers, Experiment Backlog | Experiment results, Decision log, Learning summary | Decision Matrix, Scoring Rationale, Selected Option |
Tagsno overlap | GrowthRetentionConversion | ExperimentsGrowthAnalyticsValidation | DecisionCriteriaScoringTradeoffs |
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