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| Criterion |  Business Strategy 5-Minuten VC-Check |  UX Research User Interviews |  UX Research Empathy Mapping |
|---|---|---|---|
Purposedifferent | The 5-Minute VC Check clarifies opportunities and strategic options at the earliest idea stage. It compares problem quality, customer willingness to pay, alternatives, differentiation, and market potential, and captures the result as a VC-check note, go/sharpen/park decision, and risk list. | When teams derive needs only from assumptions and real motives are missing, user interviews give direct access to behavior and meaning. Conversations from the target group's everyday life make patterns, tensions, and open questions solidly visible. | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. |
Complexitysame | Low | Low | Low |
Timedifferent | 5-15 min | 30–60 min per interview | 30–60 min |
Participantsdifferent | 1-5 | 1 participant per interview | 4-8 |
Formatdifferent | Workshop + async | Workshop + async | Workshop |
Outputdifferent | VC-check note, Go/sharpen/park decision, Risk and assumption list, Next validation step | Interview Notes, Themes, Insight Summary | Empathy Map, Assumptions List, Research Gaps |
Tagsno overlap | StartupValidationCompetition | QualitativeResearchCustomerDiscovery | SynthesisQualitativeWorkshop |
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