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| Criterion |  UX Research First-click Testing |  Product Discovery Jobs to Be Done |  UX Research Surveys |
|---|---|---|---|
Purposedifferent | When users immediately turn the wrong way on a screen or wireframe, first click testing checks initial orientation at high speed. The first click shows early whether expectation, labeling, and wayfinding fit together. | When switching motives and progress are unclear, it reconstructs the situation from real customer circumstances. It shows why a switch happens and what kind of progress is being sought. | When a topic needs to be validated broadly and many people can answer the same question, surveys gather structured feedback in a scalable form. Answers become comparable and segmentable instead of remaining merely anecdotal. |
Complexitydifferent | Low | Medium | Medium |
Timedifferent | 1-2 Tage | 1-3 Wochen | 3-14 Tage |
Participantsdifferent | 10-30 | 5-12 Interviews | 50+ |
Formatdifferent | Async | Workshop + async | Async |
Outputdifferent | Click Heatmap, Success Rate, Design Recommendations | Job Stories, Outcome Statements, Opportunity List | Survey Results, Charts, Segment Insights |
Tagsno overlap | UXNavigationFindabilityValidation | CustomerOutcomesNeeds | QuantitativeResearchValidation |
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