View methods side by side.
Choose up to four methods. Add them using the search and share the comparison by copying its link.
| Criterion |  Product Discovery Fake Door Test |  Product Discovery Smoke Test |  Business Strategy Ansoff Matrix |
|---|---|---|---|
Purposedifferent | When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small. | When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all. | The Ansoff Matrix organizes growth options by market and product relation. It helps weigh expansion, diversification, and adaptation cleanly against each other. |
Complexitydifferent | Medium | Low | Low |
Timedifferent | 1-5 Tage | 1-5 Tage | 45-90 min |
Participantsdifferent | Nutzertraffic | Nutzertraffic | 2-8 |
Formatdifferent | Async | Async | Workshop + async |
Outputdifferent | Click Data, Interest Signal, Learning Decision | Interest Metrics, Conversion Signal, Learning Note | Ansoff Matrix, Growth Options, Risk Notes |
Tagsno overlap | ValidationExperimentsDemandDiscovery | ValidationExperimentsDemandGrowth | GrowthStrategyMarketPortfolio |
Often compared together
Methods with strong topical overlap with the current selection, not yet in the comparison.
