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Criterion
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Purposedifferent
When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When demand only needs to be roughly verified, it tests interest with minimal effort. It measures whether people would take a next step at all.
Complexitydifferent
MediumLow
Timesame
1-5 Tage1-5 Tage
Participantssame
NutzertrafficNutzertraffic
Formatsame
AsyncAsync
Outputdifferent
Click Data, Interest Signal, Learning DecisionInterest Metrics, Conversion Signal, Learning Note
Tags3 shared
ValidationExperimentsDemandDiscovery
ValidationExperimentsDemandGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card
Paper illustration of MVP Test Matrix with a method-specific labelled workspace.
Product Discovery
MVP Test Matrix