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Criterion
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Funnel Analysis workspace showing the question, observations, and next decision.
Growth
Funnel Analysis
Purposedifferent
When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.When many visitors or users drop off along the way, the reason behind the number often stays hidden. Funnel Analysis exposes these transitions and makes visible exactly where the path collapses.
Complexitysame
MediumMedium
Timedifferent
1-5 Tage1-3 h
Participantsdifferent
Nutzertraffic1-5
Formatsame
AsyncAsync
Outputdifferent
Click Data, Interest Signal, Learning DecisionFunnel report, Drop-off analysis, Optimization hypotheses
Tagsno overlap
ValidationExperimentsDemandDiscovery
AnalyticsConversionGrowth
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card