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Criterion
Paper illustration for Fake Door Test
Product Discovery
Fake Door Test
Paper illustration for Flywheel.
Growth
Flywheel
Purposedifferent
When demand is still unclear, it measures interest in a feature before it is built. It separates real behavior from polite agreement and deliberately keeps build effort small.Growth often breaks down where a reinforcing mechanism builds up too much friction. A Flywheel shows the cycle of value, repetition, and reinforcement meant to sustain growth.
Complexitysame
MediumMedium
Timedifferent
1-5 Tage60-120 min
Participantsdifferent
Nutzertraffic3-8
Formatdifferent
AsyncWorkshop
Outputdifferent
Click Data, Interest Signal, Learning DecisionFlywheel Map, Friction Points, Growth Levers, Experiment Backlog
Tagsno overlap
ValidationExperimentsDemandDiscovery
GrowthRetentionConversion
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Smoke Test.
Product Discovery
Smoke Test
Paper illustration of Experiment Canvas with a method-specific labelled workspace.
Product Discovery
Experiment Canvas
Paper illustration of a Learning Card with four fields for hypothesis, observation, insight, and action.
Product Discovery
Learning Card