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Criterion
Paper illustration for Expectation Mapping.
Facilitation
Expectation Mapping
Affinity Diagramming
UX Research
Affinity Diagramming
Paper illustration for Opportunity Interview
Product Discovery
Opportunity Interview
Purposedifferent
When roles, interfaces, or projects fail because of differing expectations, Expectation Mapping surfaces these differences. It shows what each side takes for granted and where the pictures diverge.When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer.When opportunities are still hidden behind signals of need, it structures conversations around needs and obstacles. It looks for patterns that lead to new product opportunities.
Complexitydifferent
LowLowMedium
Timedifferent
45-90 min45–90 min30-60 min je Interview
Participantsdifferent
3-123-105-12 Interviews
Formatdifferent
WorkshopWorkshopWorkshop + async
Outputdifferent
Expectation Map, Alignment Notes, AgreementsTheme clusters, Insight statements, Opportunity areasInterview Notes, Opportunity Themes, Customer Quotes
Tagsno overlap
AlignmentStakeholdersTeam
SynthesisQualitativeRoot cause
DiscoveryInterviewsOpportunityCustomer
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of two people facing each other, speech bubbles and an open interview notebook.
UX Research
User Interviews
Paper illustration for Alignment Mapping.
Facilitation
Alignment Mapping
Empathy Mapping
UX Research
Empathy Mapping
Paper illustration of a branching tree with an outcome at its root, customer opportunities, solution options and small experiment cards.
Product Discovery
Opportunity Solution Tree