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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a Strategy Canvas with several value curves
Business Strategy
Blue Ocean Strategy Canvas
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.The Blue Ocean Strategy Canvas shows how an offering is positioned relative to the market. Differentiation thereby becomes tangible in value factors instead of merely being claimed.
Complexitydifferent
MediumHighMedium
Timedifferent
60-120 minMehrere Wochen2-4 h
Participantsdifferent
2-82-6 researchers plus sample3-10
Formatdifferent
WorkshopWorkshop + asyncWorkshop
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesStrategy Canvas, Value Curve, ERRC Actions
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
OutcomesInnovationResearchQuantitative
StrategyPositioningInnovationValue
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of a Business Model Canvas with nine connected compartments, a few notes and symbols for customers, delivery and economic relationships.
Business Strategy
Business Model Canvas
Paper illustration for Theory of Change
Systems Thinking
Theory of Change
Design Thinking as a learning loop: an observation notebook, a focused problem statement, different idea sketches, a cardboard prototype and user-test notes. Feedback leads to new understanding.
Innovation
Design Thinking
Paper illustration of DIBB with its method-specific working model.
Product Strategy
DIBB