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Criterion
Paper illustration for Evaporating Cloud.
Systems Thinking
Evaporating Cloud
Paper illustration of Outcome-Driven Innovation with its method-specific working model.
Product Discovery
Outcome-Driven Innovation
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
The method makes visible why two seemingly incompatible demands arise and which assumption must be tested to resolve the conflict.Outcome-Driven Innovation clarifies customer problems, solution opportunities, and evidence. It separates jobs, desired outcomes, importance, satisfaction, and opportunity, and captures results as desired outcome statements, an opportunity landscape, and segments by underserved needs.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
MediumHighMedium
Timedifferent
60-120 minMehrere Wochen45-60 min
Participantsdifferent
2-82-6 researchers plus sample2-8
Formatdifferent
WorkshopWorkshop + asyncWorkshop + async
Outputdifferent
Conflict Cloud, Assumption List, Breakthrough Ideas, Next ExperimentsDesired outcome statements, Opportunity landscape, Segmentation by underserved needs, Innovation hypothesesAssumption map, Test backlog, Risk ranking
Tagsno overlap
Theory of ConstraintsAssumptionsSystems thinking
OutcomesInnovationResearchQuantitative
AssumptionsRiskExperimentsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Paper illustration of an assumption matrix with prioritized test cards
Decision Making
Assumption Surfacing