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| Criterion | ![]() UX Research Empathy Mapping | ![]() Product Discovery Wizard of Oz Test | ![]() Product Discovery Problem Interview |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears. | When the picture of the problem still needs to become solid, it asks about real situations and consequences. It separates genuine suffering from mere interest in a solution. |
Complexitydifferent | Low | High | Medium |
Timedifferent | 30–60 min | 2-10 Tage | 30-60 min je Interview |
Participantsdifferent | 4-8 | 5-20 Nutzer | 5-12 Interviews |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Prototype Learnings, Manual Effort Notes, Risk List | Problem Evidence, Risk Notes, Customer Segments |
Tagsno overlap | SynthesisQualitativeWorkshop | PrototypeValidationMVP | DiscoveryInterviewsValidation |
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