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| Criterion |  UX Research Empathy Mapping |  Product Discovery Wizard of Oz Test |  UX Research Affinity Diagramming |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a new experience would still be too expensive to automate for real, it simulates the outcome behind the scenes. It checks user reaction and value before the technology disappears. | When research notes, feedback, or observations sit unconnected side by side, affinity diagramming sorts the raw material into solid themes. Many individual points turn into patterns that make decisions and opportunities clearer. |
Complexitydifferent | Low | High | Low |
Timedifferent | 30–60 min | 2-10 Tage | 45–90 min |
Participantsdifferent | 4-8 | 5-20 Nutzer | 3-10 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Prototype Learnings, Manual Effort Notes, Risk List | Theme clusters, Insight statements, Opportunity areas |
Tagsno overlap | SynthesisQualitativeWorkshop | PrototypeValidationMVP | SynthesisQualitativeRoot cause |
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