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| Criterion | ![]() UX Research Empathy Mapping | ![]() UX Research Tree Testing | ![]() Innovation Rapid Ideation |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When a navigation exists but search paths still fail, tree testing checks findability without visual distraction. The method shows whether labels, levels, and paths really lead to the intended destination. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min | 1-2 Tage | 5-20 min |
Participantsdifferent | 4-8 | Based on research question | 1-20 |
Formatdifferent | Workshop | Async | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Findability Metrics, Path Analysis, Revised IA | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | SynthesisQualitativeWorkshop | Information architectureNavigationFindability | BrainstormingIdeationDivergenceSpeed |
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