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| Criterion |  UX Research Empathy Mapping |  Business Strategy TOWS Matrix |
|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | The TOWS Matrix connects internal strengths and weaknesses with external opportunities and threats into action-oriented strategies. It goes a step further than a pure stocktaking. |
Complexitydifferent | Low | Medium |
Timedifferent | 30–60 min | 1-2 h |
Participantsdifferent | 4-8 | 3-10 |
Formatsame | Workshop | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | TOWS Matrix, Strategic Options, Priority Actions |
Tagsno overlap | SynthesisQualitativeWorkshop | StrategyAnalysisOptions |
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