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Criterion
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Paper illustration of a calm four-quadrant Assumption Map with hypothesis cards and emphasis on important assumptions with little evidence.
Product Discovery
Assumption Mapping
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.When assumptions still sit unordered in the room, it weighs uncertainty against leverage. It makes visible which hypotheses should be checked first.
Complexitydifferent
LowHighMedium
Timedifferent
30–60 min0.5-2 Tage45-60 min
Participantsdifferent
4-86-122-8
Formatdifferent
WorkshopWorkshopWorkshop + async
Outputdifferent
Empathy Map, Assumptions List, Research GapsService Blueprint, Fail Points, Ownership MapAssumption map, Test backlog, Risk ranking
Tagsno overlap
SynthesisQualitativeWorkshop
Service designOperationsJourneyBlueprint
AssumptionsRiskExperimentsValidation
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Paper illustration for Risk Storming.
Architecture
Risk Storming
Paper illustration of Riskiest Assumption Test with a method-specific labelled workspace.
Product Discovery
Riskiest Assumption Test
Affinity Diagramming
UX Research
Affinity Diagramming