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Criterion
Empathy Mapping
UX Research
Empathy Mapping
A paper-based illustration representing Service Blueprint with its core stages and visible working result.
UX Design
Service Blueprinting
Purposedifferent
When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing.When a service experience is spread across several touchpoints, it brings frontstage and backstage together. It shows where user contact and internal responsibility must fit.
Complexitydifferent
LowHigh
Timedifferent
30–60 min0.5-2 Tage
Participantsdifferent
4-86-12
Formatsame
WorkshopWorkshop
Outputdifferent
Empathy Map, Assumptions List, Research GapsService Blueprint, Fail Points, Ownership Map
Tagsno overlap
SynthesisQualitativeWorkshop
Service designOperationsJourneyBlueprint
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Often compared together

Methods with strong topical overlap with the current selection, not yet in the comparison.

Affinity Diagramming
UX Research
Affinity Diagramming
A paper-based illustration representing Customer Journey Canvas with its core stages and visible working result.
UX Design
Customer Journey Canvas
Paper illustration of a journey map with four connected phases, several experience lanes and a point marked for closer investigation.
UX Research
Customer Journey Mapping
A3 Problem-Solving workspace showing the question, observations, and next decision.
Operations
A3 Problem Solving