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| Criterion |  UX Research Empathy Mapping |  UX Research Personas |  Innovation Reverse Brainstorming |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | For persistent errors or blockages, the method shifts the view to the opposite of the desired effect. It exposes the mechanics of failure and makes hidden causes easier to grasp. This makes improvement more concrete and the problem clearer. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min | 1-3 Tage | 30-60 min |
Participantsdifferent | 4-8 | Internes Team | 3-12 |
Formatdifferent | Workshop | Workshop + async | Workshop |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Persona Profiles, Needs Summary, Scenario Notes | Reverse Ideas, Risk Themes, Solution Ideas |
Tagsno overlap | SynthesisQualitativeWorkshop | ResearchCustomerSynthesis | BrainstormingIdeationCreativityRisk |
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