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| Criterion |  UX Research Empathy Mapping |  UX Research Personas |  Innovation Rapid Ideation |
|---|---|---|---|
Purposedifferent | When a lot is assumed about a target group but little is seen jointly, empathy mapping makes knowledge and gaps directly comparable. The picture also shows which assumptions hold up and where evidence is missing. | When target groups stay too vague and teams talk about the same people differently, personas create a shared, solid picture of usage. Condensed profiles make needs, contexts, and differences tangible enough for decisions. | When a decision needs to be prepared quickly, the method generates many solution-close variants in a short time. It deliberately relies on pace to undercut self-censorship and perfectionism. This quickly produces a usable field for prioritization and further work. |
Complexitydifferent | Low | Medium | Low |
Timedifferent | 30–60 min | 1-3 Tage | 5-20 min |
Participantsdifferent | 4-8 | Internes Team | 1-20 |
Formatdifferent | Workshop | Workshop + async | Workshop + async |
Outputdifferent | Empathy Map, Assumptions List, Research Gaps | Persona Profiles, Needs Summary, Scenario Notes | Ideenpool, Roh-Shortlist, Cluster |
Tagsno overlap | SynthesisQualitativeWorkshop | ResearchCustomerSynthesis | BrainstormingIdeationDivergenceSpeed |
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